The company started to expand in new frontiers of the plaything industry. Four decades ago LEGO begun to target ladies with the arrival of furniture pieces and dollhouses; in 1974 it introduced the first real human figures, referred to as Minifigures; and in 1979 it expanded in space with sets presenting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of earrings elements aimed toward young girls. This period also saw the creation of a control structure, with Godtfred Kirk Christiansen’s son Kjeld Kirk Kristiansen connecting to the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1971s also observed the introduction of a method that allowed customers to pick certain stones they wanted to purchase and create their own styles, rather than purchase pre-made equipments; this is popular with adults, as well as children. In the same decade, Seglar branched away into medieval territory considering the Castle template, and in 80 the company added the first coach sets to its lineup.
In 1989 Lego presented the Pirate motif, and with it numerous pirate boats, https://lego-x.com/2020/02/05/lego-stores-use-virtual-data-rooms wasteland islands and treasure. The corporation also broadened its variety of facial expression, adding beards, eye bits and lipstick in addition to the common two eyes and smile. Some older Lego collectors resented these changes, preferring the more basic faces of earlier products.
As Lego expanded right into a huge international corporation, completely to find ways in order to meet the needs of the big name purchasers like Aim for, Wal-Mart and Toys ‘R’ Us, which demanded bigger selections and faster transport times. To maintain with these requirements, the company started to reduce total production moment for new products by causing more consumption of computerized set up systems.